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Asst. Prof. Dr. Umut H. INAN

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Assoc. Prof. Dr. Mesut YAVUZ


Assoc. Prof. Dr. Murat BASKAK


Prof. Dr. Cahit Ali BAYRAKTAR


Prof. Dr. Mehmet Bülent DURMUŞOĞLU

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Assoc. Prof. Dr. Şevket SAYILGAN


Prof. Dr. Haluk ERKUT


Prof. Dr. Kerem KILDIOĞLU


Our references


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Corporate Communications

Corporate communication is all of the work carried out by companies for the target audience to be addressed by using the communication channels they have determined to achieve their goals and objectives. This is based on the company's desire to increase its efficiency and to be appreciated by the target audience it addresses. The corporate communication process includes relations within and outside the organization.

The corporate communication strategy, which should be evaluated as a whole, includes many factors such as managers, employees, suppliers and consumers. By providing the right flow of information in the field of corporate communication, which should be considered very broadly, it is desired to deliver the company to the media and consumers within the framework of corporate reputation. Companies carry out communication activities using different techniques to achieve their goals.

Today, many corporate companies have a corporate communication department. Thanks to the corporate communication department, all communication processes throughout the company are carried out in a healthier and more successful way. Corporate communication departments are usually staffed by people who have received education in departments such as public relations, marketing, international relations, advertising and communication. To summarize, we can say that corporate communication fulfills activities such as creating corporate culture, strengthening relations with the media, ensuring communication within the organization, creating an image, managing relations with the media, providing crisis communication, and carrying out public relations activities.

Today, with the advancement of technology and the introduction of social media into our lives, the digital pillar of corporate communication has also emerged. Now almost every organization has a place on the internet. Therefore, corporate communication activities of companies should be carried out simultaneously on the digital side as well. Web pages, blogs, social media channels of the company, all these reflect the identity of the organization. The message from each of these platforms to the organization and the message from the organization to the target audience is also an important detail. In case of suggestions, criticism, messages reaching the target audience, and even in case of a crisis, the accounts and pages belonging to the organization should be managed by experts. You can take a step towards digital branding by being in interactive environments that can be a plus for the reputation of the organization.

In corporate communication, you can take more professional steps by working with social media managers or corporate communication experts while taking your place in social networks. Any message or comment that seems like a small or insignificant detail can cause different situations. In negative situations that may occur, the importance of crisis management once again comes to the fore.

What are the Responsibilities of Corporate Communication?

When it comes to corporate communication, we can talk about many duties and responsibilities. First of all, it is necessary to ensure that the organization is explained in detail. By organizing different events, the target audience should be reached through these events. Another important point is to make the necessary task distribution among the branches that will be included in the corporate communication plan.

Media relations are also very important within the scope of corporate communication activities. The news of the organization in the media should be followed and the media should be contacted when necessary. Finally, we can say that there must be a department dealing with social media in the organization.

Important Points When Implementing Corporate Communication

Corporate communication should be used in the most efficient way possible by the corporate management. The target audience should be well known in order to reach their target audience successfully. In addition, it is also important to determine the deficiencies of the organization and to do what is necessary in this direction. The perspective of competitors, if any, should be determined. Professional support can also be obtained if necessary in corporate communication strategy.

How is Corporate Communication Strategy Prepared?

Before creating a corporate communication strategy, the philosophy of the organization should be taken into consideration and the vision and mission of the organization should be drawn up. The next step is to determine which communication tools will be used to reach the target audience. It should not be forgotten that the right communication tool always makes it easier to reach the target. After the intended message reaches the target audience, it can be analyzed to determine whether the message has been successfully communicated.

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Sustainability Strategies: Innovative Approaches in Business

Sustainability is becoming increasingly important in today's business world. Businesses are no longer just looking to make profits, but are also considering their environmental and social impact. In this article, we will discuss why innovative approaches to sustainability are important and how they can be implemented, focusing on sustainability strategies in business.

1. Sustainability and Innovation

Innovation is the cornerstone of sustainability strategies. Businesses can develop innovative approaches to make their products and services more environmentally friendly, save energy and reduce waste. Providing examples and success stories, explain how innovation can benefit sustainability.

2. Circular Economy and Resource Efficiency

The circular economy requires businesses to adopt approaches when designing and manufacturing their products, such as extending the life of products and promoting the reuse of raw materials. This strategy benefits both businesses and the environment. Provide practical examples of what businesses can do in terms of resource efficiency.

3. Social Responsibility and Brand Image

Businesses not only make profits, but also fulfill their social responsibilities. Social responsibility projects and sustainability efforts help businesses build a positive brand image. Explain the links between contributions to society and the sustainability goals of the business.

4. Collaboration and Stakeholder Engagement

Sustainability strategies require collaboration and stakeholder engagement. By collaborating with suppliers, customers, local communities and other stakeholders, a broader impact can be achieved. Highlight why collaboration and stakeholder engagement is important and how it can be successfully implemented.

5. Green Financing and Investment Opportunities

Green finance is a tool used to finance sustainability projects. Green bonds, sustainability funds and similar financial instruments offer businesses the opportunity to raise funds for sustainability projects. Explain how green finance can be used and how it can benefit businesses.


Sustainability is not just a trend in business, but has become the key to long-term success. Innovative approaches such as innovation, circular economy, social responsibility, collaboration and green financing can help businesses reduce their environmental and social impact and gain competitive advantage. This article aims to inspire readers to adopt sustainability strategies in business.

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Project Management

Project management is the management of the processes necessary for the completion and success of a project. In this management process, the process is passed in a good way. In line with the skills and experience, the project is ensured to be completed smoothly. Companies and firms generally prefer to receive service from a project manager in this regard. Because an expert project manager has the ability to manage the whole process correctly and as it should be.

Project management involves a limited time and budget. It is aimed to provide product service with this project. The project managed correctly is very likely to succeed. Depending on the project, there may be simple or complex operations. In this case, the number of people required for management may also change. Project management can become more practical with specialized people and useful systems. In order to understand exactly what project management means, it is first necessary to know the scope and meaning of the project.

What Does Project Mean?

A project is a task process that is generally completed by completing a certain number of tasks. There is something to be achieved at the end of the process and the goal is achieved with the end of the process. With projects, activities are planned more easily and accurately. In order to achieve the goal, a project plan is required with every stage thought out. This plan mostly consists of work sections and different stages. A project manager is also needed to ensure that the plan is followed and the process runs smoothly. A manager can be defined as the person or persons responsible for everything in the project.

What Does Project Management Mean?

There is a common goal in project management. Various management techniques are used to achieve this goal. At least one manager with the necessary knowledge is needed to plan, manage and execute the project. Thanks to this person, it is possible to pass and complete the process in a professional manner. Companies generally prefer people and institutions specialized in project management. In this way, success is achieved by receiving a professional service. Especially with software that allows the process to be controlled in the best way, many jobs can be done easily. In this way, the project ends smoothly.

What are the Advantages of Choosing Project Management?

There are many advantages of choosing project management. First of all, in this way, various data can be easily obtained. Based on this data, the most accurate decisions are taken. Risks and possibilities are calculated and the decisions made on the job are determined. It saves on many issues, including budget. It can be used to save both time and cost in the project process.

It allows resources to be used in the most efficient way. It ensures that the necessary planning is done and then the project is finalized in a better quality way. It enables the identification of the most appropriate ways and solutions to get rid of complex processes. With these advantages, project management is a highly preferred service.

What is the Goal of Project Management?

The most basic goal of the process and process called project management is to ensure that a project achieves its goal. It is aimed to ensure that the work is completed in the planned time and cost. However, it also aims to determine what products and services are required in the project.

In the planning phase, the project has to be designed in the best possible way. Project management aims to do this. The main objectives of project management are to correct mistakes when necessary or to ensure that the project is carried out with minimal errors and risks. Monitoring and control procedures of the project are also aimed in this context.

Why is Project Management Important?

Project management is of great importance in any business. First of all, with project management, it is ensured that a plan is designed for the work and a division of labor is made. It is also important for the most efficient use of resources. In addition, one of the important things in project resources is human resources. It is also of great importance for good cost control.

It is also effective in having a quality job and project. In general, project management is also important for the correct use of tools and systems. It also ensures that the information obtained before and after the process is stored and then reused if necessary. It also stands out as being extremely important for teamwork.

Project Management Stages

The projects that companies and firms need are managed by bringing together different stages. Project management phases are generally four. These are identification, planning, implementation and monitoring and control phases. Within the scope of identification, the project is defined. The necessary infrastructure works are completed and the financial resources are determined. Projects start with gathering the necessary team for the project and sharing tasks. This also requires definition.

In the planning phase, how the project will be realized is designed. In this direction, the time interval to be worked in is determined. The data needed is obtained by analyzing resources and costs. Planning includes everything related to the aftermath of a project. The timeline required for the work is determined at this stage. After the necessary planning is done for everything related to the project, the implementation phase begins.

In the implementation phase, the plans made for the project start to be realized. Cost management is carried out correctly and the tasks assigned to them by authorized persons are fulfilled. Discipline is one of the most important things in the implementation phase. It is necessary to have a disciplined and effective working process. The last stage is the monitoring - control stage. As the project implementation continues, observations are made and necessary data are collected. As a result of this data, controls are made by the project manager.

Why Do You Need Project Management?

Project management is something that needs to be done for every business, no matter how big or small. It can be shown as one of the requirements of the project. Because in order for any business to succeed, it must be well managed and planned. However, these works must be done by specialized people and institutions.

With technological software it is possible to ensure effective project management. If there are different stages and tasks in the work process, management is necessary to prevent them from failing in a complex way. With the complete fulfillment of the tasks assigned by the project manager, it is possible to complete a project in the best way in terms of time, cost and quality.

How to Fulfill Project Objectives?

Projects have certain objectives. There are some basic actions that need to be taken to achieve these goals. First of all, it is necessary to know the project and determine what the project requirements are. Communicating correctly is also important in fulfilling project objectives. It is also necessary to act based on data. The most important thing is to work with a skilled and knowledgeable project manager. In this way, it is possible to achieve the project objectives.

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Remote Work Culture

Remote working is very popular today. The most important thing that enables this is technology. With technology, it is possible for people to work from anywhere they want without going to any workplace. Especially the pandemic process that entered our lives with the corona virus caused many companies to provide remote working opportunities.

Working people can now fulfill the work they need to do from home or elsewhere. In this way, professionals can do their work from wherever they want. Designing and fulfilling projects in the most suitable areas without distracting factors and completing the work benefits both people and companies in many ways.

Which tools and systems are used for remote working?

There are many tools and systems that enable remote working. In general, the most basic thing that enables this is technology. It is possible to work remotely in every job that does not require special and heavy machinery. Remote working culture has the feature of delivering documents to employees online.

Documents are delivered to employees through different programs and they are enabled to work on them. At the same time, applications that offer audio and video meetings that provide convenience in working are also used. Thanks to all these, the remote working system works successfully.

For Which Jobs Is Remote Working Possible?

Today, it is possible to switch to a telecommuting model in many business areas.  However, it is worth noting that this is not possible for every company. It may not be possible to switch to a remote remote working model, especially in business areas where physical internal power and presence are often required.

Although it is not possible to completely switch to a work-from-home model, each company can offer this system for its employees in certain areas. The fact that employees do not have to constantly come and go to the company in their work life offers advantages in various areas, but there are also some minor disadvantages.

Advantages of a Remote Work Culture

The remote working culture has many advantages. The most important of these is that there is no problem such as transportation. Workers who do not experience problems such as road and traffic problems have more time for themselves by working from home and are not affected by the fatigue caused by transportation. With remote working, digitalization happens faster and the various systems that enable it can be used efficiently.

Especially today, while the virus problem continues, the possibility of being affected by health problems is reduced. It is also very important in saving time. In addition, there is no delay in meeting and similar meeting times with working from home. With these and similar advantages, working from home can be used very effectively.

Disadvantages of Remote Work

Working from home is generally known for its advantages. But there are also some minor disadvantages. The most important of these is team and cooperation. In the company environment, there is generally working together. In this way, team spirit emerges. However, a weaker team spirit emerges in the remote working method. What is called company culture has existed from past to present.

Working from home makes this culture weaker. With the development of technology and digitalization becoming more and more widespread, the culture of working from home is becoming more popular. The solidarity of employees in companies, such as brainstorming, is not common in the culture of working from home.

What are the Considerations for Remote Working?

Working from home must be carried out within a certain framework of control and discipline. Otherwise, the expected efficiency cannot be obtained and the necessary coordination between companies cannot be ensured. Just like physically owned offices, it is necessary to create a virtual office and set regular working hours.

It is also important to ensure that meetings and conferences are digitized during the remote working process. In this way, it should be aimed to preserve the corporate environment as much as possible. At this point, it is important to ensure that employees think "I have moved everything in my business life to my home" instead of disconnecting from their work life. Thus, it is possible to spend remote working in the most efficient way.

Ways to Adapt to Remote Working

Companies need to pay attention to some things to adapt to remote working. First of all, it is very difficult to adapt every department in a company to remote working. For this reason, it is necessary to determine which departments are suitable for this and to determine the appropriate systems and methods. Necessary work must be done to ensure that the work motivation of remote workers does not decrease and that they are not completely detached from the company environment.

Meetings, interviews and conferences should be arranged virtually to ensure discipline and motivation. It is also necessary to establish a system of contacting customers remotely and providing information to consumers virtually. Out-of-office work can be made more convenient and efficient with these methods. It is very beneficial for companies to switch to remote working in today's conditions. It is possible to say that companies that complete the digitalization process in the fastest way grow faster and gain advantages in terms of cost.

Ensuring Data Security in Remote Work

The most curious issue about remote working is data security. In order to safely transfer the data shared in the digital environment, it is necessary to prefer secure and professional applications and systems. In this way, documents and information sent to remote workers can be safely protected. Consultancy can also be obtained in this field for cyber security. Company employees can thus operate safely when receiving or sending data to their colleagues.

How to Create a Remote Working System?

For the system that enables remote working, organizational structuring should be provided first. Then the process design is completed. Procedures must also be determined. The system must be established in accordance with the legal regulations and at the same time, the system must be created by making the necessary planning for digitalization. Thus, employees can start working remotely to be included in the digital system.

Is It Necessary to Establish a Remote Working Team?

The working hours of remote working should be determined and a team should be established to operate during these hours. Companies that want to adapt to the culture created by remote working should create a remote working team and operate in this way. Keeping up with digitalization by adapting to the culture and switching to remote working is preferred by most large companies.