GOLDEN RULES OF SUCCESSFUL LABEL AND PACKAGING MARKETING

Label & Packaging is the Product!

Packaging & Label Design (Just a pretty picture?)

The Strategic Role of Design

Packaging & Label Technology

Packaging & Labeling and Laws

Packaging and Retail Environment

Label & Packaging in the Electronic Age

On Packaging and Label Marketing

(Design, Suppliers, Production Technique, Planning)

Product and System Standards for Sales and Marketers

Sectoral realities (Customer side, suppliers side, employees side and

boss side)

Marketing principles

What you need to take with you in psychological warfare

Duration 1 day

Trainer: Assist. Assoc. Prof. Dr. Umut Hulusi INAN